Daily workers are hard to find these days. These have to do a job in a relatively short and limited time, but the amount of time needed to find one might be bigger than the actual time needed to just to the job. Moreover, the daily workers are not very happy with this situation because their clients tend to be lazy and get a well known company to do the job instead of searching for a good daily worker.
We propose a platform meant to make it easier for the clients to find a daily worker, and for the workers to find new clients. Thereby, we want to create a waily working market where one can find people who do some sort of jobs or offer himself to do a job.
Cleaning, Babysitting, Agriculture Workers, Plumber, Electrician etc
At the moment, in Romania, the competition is very low. There are some universal platforms ment for goods publicity, without any purpose of exceling on this niche: Publi24, Olx, La Jumate.
Dedicated, easy to use, friendly Our solution will be better that the competition because it will be dedicated to our target audience. Thus we shall analyze all the needs of daily workers or people searching for daily workers and will shape our application for these criteria.
One of the key metric is the number of users, but only this number is not enough. We will get the amount of time a client is searching for a daily worker and we will also count how many deals have actually been closed. The most important key metric will be the satisfaction of the daily workers, because they are the ones who actually bring value for the application, because they are the actual product sold by the application and we need them to scale.
The only cost we have to pay is for the domain and hosting the application in the cloud (database and web machines).
We will impose our daily workers a fee which represents a percentage of their earnings. We will not tax the clients.
We made 2 type of questionarries:
We expect a client would use our app at least twice a month. Our predictive persona would be employed, older than 24 and would optionally have children. He / she would be living in a city with more than 200.000 inhabitants, which would make it more difficult to know particular “daily workers” that they would reach out to in order to solve various problems. Also, living in a big city would mean that our person will be more socially involved (goes out often, has many outdoor opportunities, so spends little time home with children / cleaning).
| Question | Expected YES | Answered YES |
|---|---|---|
| If I had children, I would prefer to use the app (babysitters rated by other users) instead of relying on a friend to leave them with. | < 35% (6) | 2 (11%) |
| If something breaks in my house, I try to reach out to someone instead of fixing it myself. | > 70% (12) | 10 (55%) |
| I know who to reach out to for fixing broken stuff in my house. | < 30% (5) | 0 (0%) |
| I go out more than 3 times a week. | > 50% (9) | 9 (50%) |
| In general, I prefer to reach out to professional workers for any sort of job (Cleaning, Babysitting, Plumber, Electrician etc) rather than improvising. | > 40% (7) | 14 (77%) |
We expect a worker would also find it difficult to find customers, would use the app for a small fee in order to get rid of the searching process, especially since he / she would have the opportunity to set the price for the service offered.
| Question | Expected YES | Answered YES |
|---|---|---|
| My timetable fills only with regular customers and I don’t need to look for more. | < 20% | 1 (20%) |
| It is easy for me to find customers via friends/other customers. | < 30% | 1 (20%) |
| If a matching app for clients <-> workers existed, I would give up a small percentage of my earnings instead of struggling to search for customers. | > 40% | 4 (80%) |
| If I were to be given a 1 month free trial and then be prompted to subscribe, I would at least try the app | > 80% | 4 (80%) |
We gave this questionnaire to 18 clients: students, coleagues from work and some friends. Also, we asked 5 people who work as freelancers or do some kind of work on their own and gave them the questionnaire for workers. We asked all of them to be as honest as possible. Even though the clients didn’t answer as expected the second question, the answers for the last question made us think that they try at first to fix alone the broken things, but, in the final, they know that they need professional help. The fact that all of them answered that they don’t know how to reach any kind of professional help indicates that they really need our application. The workers’ answers were unexpectedly uniform: 4 of 5 don’t have enough clients and would need our application, but one of them is very sure that he has enough clients and don’t need more. This strongly encourages us to move to the next step.
We interviewed 3 persons. Two of them are supposed to be clients, the other being the worker. All 3 of them were interested in using our app so we thought we could get a better idea of how to improve our design by talking to them.
The interview consisted of the following questions:
Name: Alex Background: Age: 27 Status: employed in the corporate environment Education: graduated a university Location: based in Bucharest Mannerisms: modern, passionate about technology, socially active, “time is money” driven person Issues: little time to spend outside work, needs to automate certain processes in his day-to-day life
Client: Registers -> fills in profile details when he/she has a problem -> picks a problem from a list and is inserted into a list that the workers can see -> is matched to a worker -> accepts/denies -> can rate the worker. Worker: Registers -> fills his job type -> chooses a client from a list -> can be rated
https://mailchi.mp/f3d08dd10b08/taglich
We address 2 different sub-markets, namely: workers: people willing to find a daily job using our application clients: people willing to find a daily worker suited to their needs and expectations through our platform
In the targeted market we do not have direct competition, due to the fact that at the current moment there are no dedicated platforms for the problem we address. However, there are 3 online platforms which allow users to publish different announcements and our targeted clients and workers may use these platforms too.
The competions *La jumate *OLX *Publi24
We estimate that our potential market share in the next 5 years will be 100%, considering that there are no direct competitors. In case there will be similar applications, we will reestimate the market share, according to the given context.